Our last lesson focused on “How to use Affiliate Links Properly”. (An Affiliate link is what tells the company (via the affiliate program) that we are the affiliate that referred the person to their website). Now onward!
Lesson 3 of Bootcamp Phase 2:
Understanding Keywords & A Day of Selling
This lesson was very educational in terms of understanding the importance of keywords vs quality content. So, we know “keyword(s), is a word or a phrase that someone types into a search engine” (lesson 8 of Phase 1 Bootcamp). We also know that people use words or phrases to find things they are looking for online. The census states that there is a big problem with how affiliate marketers, bloggers, and other marketing professionals are people who emphasize too much on the exact keyword phrases when writing their content instead of quality content that could help people who are looking for help.
Keyword Stuffing is the name they call it. The keyword concept is an interesting one. Whatever it is we may be passionate about, if we can write about it and use the words/phrases people type into a search engine like Google and Yahoo, we can be found online by the people who are looking. It is said that if you ever read something online and maybe it didn’t make much sense, it could be that the content was stuffed with keywords. Instead of creating quality content to a target audience who is looking for help online, they get keyword stuffed literature which will not be helpful at all, not one bit. To have content keyword stuffed is not targeting an audience, its targeting keywords. Keywords should influence, maybe even sway, but never forced on the target audience.
Google.com and the Alphabet Soup Techniques
Also covered within this lesson at Wealthy Affiliate is the utilization and training on how to leverage (using influence to achieve the desired result) a “target audience” using Google.com and the Alphabet Soup techniques (bowl and spoon not included) pun intended.
A “target audience” who are looking for information on “how to sell” something a particular product or many different ones within Google search engine and there are 1,000’s of potential keywords that can be leveraged and used for the promotion of Wealthy Affiliate within this audience and many other different audiences.
Someone types into Google search engine the Alphabet Soup technique is performed based on what was typed or what they are looking for: (I found it fairly helpful to perform this technique in real-time, online myself) it helped me to process the technique better (I’m kinesthetic, remember!)
The lesson indicated that if someone types into the search engine “how to sell” we get the below or something close to it:
Now it is indicated if we type in the Google search engine: “how to sell” and add the letter “a”. we will get the below or something close to it:
this time we type in the search engine, “how to sell” and add the letter “b” instead of the letter “a”, we should get something similar to what’s below :
And so on, using each letter in the alphabet based on anything we put in the Google search engine. This technique can be used to find tons of keywords and phrases, tons of concepts and ideas (using this technique nobody can say “I’m stuck, I don’t have any ideas”). Using the Google.com search engine and attach or adapt the Alphabet Soup technique in conjunction the two would allow us to use it toward any “Niche” (a group of people looking for something specific) that we may possibly come up with.
In the example below “money making” was typed into the search engine. So, our “target audience” are people looking for “money making”. 10 new keyword Phrases related to “money making” online using the Google.com appeared: (New ideas and concepts appear too!)
Now that we have our 10 new keyword phases and new ideas and concepts. If we add the Alphabet Soup technique to the above Google.com search, by adding the letter “a” after the phrase “money-making.” We get a whole new set of 10 keywords/phrases as seen below:
This time we added the letter “b” after the phrase “money-making.” we get the below:
The Google.com and Alphabet Soup Techniques are pretty cool tools! Great for conjuring up new ideas and concepts. A clear way to develop lists of keywords and phrases to use at different times of creating and when quality content for our website is a must to have. I can clearly see the value of this technique.
This training at Wealthy Affiliate in their Bootcamp Affiliate Program provided a very insightful, useful, helpful, and very relevant tool/technique to find tons of keywords, keyword phrases, to help develop ideas and concepts. We are to remember that the techniques, tools, ideas, and concept are used to help target audiences find what they are looking for. We are to be of service to them. We should be on notice that “keyword stuffing” or “keyword stuffed” content will not help anyone. Our content should be natural flowing and human-friendly, written for a target audience, and not written for targeting keywords. People like to read engaging, helpful and informative information. So let’s give our targeted audience what will help them!
NEXT: Lesson 4 of Bootcamp Phase 2: Creating Reviews & Using Targeted Keywords
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