As an Affiliate Marketer, you will need to master product reviews. You will need to create the perfect product review and if you can do that regularly, you will master the conversion process.
People want to read honest, detailed and informative product reviews before they buy anything. In this training, we will learn the process of creating a quality review. Wealthy Affiliate will be our service/product that we are choosing to conduct our review on.
In our last training: Lesson 3 of Bootcamp Phase 2 focused a great deal on understanding the importance of keywords vs quality content, keyword research, techniques, and tools.
Lesson 4 of Bootcamp Phase 2
Creating Reviews and Using Targeted Keywords
In this training, it is expressed that Product/Service Reviews are definitely important aspects of affiliate marketing. The traffic (people) that we create reviews for and if done thoughtfully will allow us the ability to monetize (help that traffic decide to buy or not).
Looking closer at this lesson, it appeared to me to be an extension or carryover from (Lesson 3 of Bootcamp Phase 2). But with the focus being more specific, meaning not just specific to keywords like lesson 3, but on keywords specific to the reviews. More like focusing on what targeted audiences might type in the search engines when they are looking for more information on a product or service. Most targeted audiences are looking for something that will help them make a decision about that product. So in order to be helpful to our targeted audiences, we need to create reviews, lots of them! It is explained that the reviews can be about services, products, comparisons, scams, recommendations, to just mention a few of many ideas.
If it is said that affiliate marketers must create “many reviews” as a major function of their business, then I would definitely be in agreement with the great idea per this lesson and training to create “REVIEW TEMPLATES”
The many reviews that we will create over time as we train toward becoming an affiliate marketer, the template will assist with ideas and it would help with things we don’t necessarily have to think about, we can just fill in the blanks basically. This way the focus can be on the different products and what makes them different and add that to the review we produce.
It is recommended that we create a spreadsheet, creating a way to keep track of all of the reviews we will be producing (we’ll visit that creation shortly). Anything really that can help with being and staying organized gets my vote!
In this lesson the training involves us creating a Wealthy Affiliate review. Ironically, I had already created a Wealthy Affiliate Review earlier in the training (Lesson 9 of Bootcamp Phase 1). I didn’t use this lesson’s format because I was not trained yet on how to, I hadn’t reached this lesson to be able to do a properly constructed review yet. However, the review that was created was a depiction based on where I was in my training.
Now that I/we are here in the training we will create another review that will reflect the training in this lesson, and will also reflect the below:
Be involved with our reviews and as complete as possible covering all that could be within an assessment of a product or service.
Within our reviews, there should be an indication that directs to our #1 recommendations or toward a product or service that we deem as a #1 ranking.
What we want to do is ultimately help people find what they are looking for by helping them make a decision about a product or service.
Our training with Wealthy Affiliate and utilizing them as our product review subject, ultimately as our training permits and we are able to grow through the training processes, we want to make Wealthy Affiliate our top product. So if we are recommending Wealthy Affiliate in our reviews we have to know that they are worthy of our recommendation. If they are not, that too will be our recommendation. Our recommendations should reflect in our reviews. We should want to help people, help them know the legitimacy of a service or product. That’s how we help! We will help people see if Wealthy Affiliate is worth recommending from our firsthand perspective (good, bad or indifferent). Will Wealthy Affiliate make the cut?
We will do our research
There are tons of people searching for ways to make money online (true, this is how we got here). But, people really don’t know where to look. This lesson/training indicates that typically a search will start off with something broad in nature (like, how to make money online) and then as they progress with their research, they are going to gain more product knowledge/awareness.
We have all searched online for products and services and the result will almost always be a recommendation of “service/product _a”. Honestly speaking as a consumer do we normally accept that recommendation without at least looking at “service/product _b”? The answer is “not usually”, we at least look at one or two more similar services/products to make comparisons.
Then the question becomes what are some of the searches performed within Google based on the scenario?
It is explained in this lesson that we would replace “service/product_a” with the name of our product, and we will have other product-related keywords that we could use for other activities, designs or results. Also as it was mentioned before, our content inside our reviews will be included in Google’s ranking process. The word “ranking” is considered Google’s way of measuring the importance of our websites. We could also have things like “service/product_ a complaints” and “service/product_a training” as sub-categories within the reviews we create.
The above examples lend itself to also consider the tools/techniques of “Google.com” which allows us to get the top 10 search results based on whatever keyword(s) we use to search with. If we add the Alphabet Soup Technique (lesson 3 of phase 2 Bootcamp) to those results we will find even more ideas that we can think about using.
Create a template for our reviews
The template will be utilized as a guide for our future reviews. Having a formalized review will allow us to be more productive and consistent when creating our reviews. This can lead to conversions (customers who buy).
It is not necessary to have the exact wording to our reviews, that’s why it may be a good idea to have several templates. There are new topics, new products, services or categories that can be added to our reviews when we need to be specific. Flexibility is recommended because we want to appease our targeted audiences, it’s about helping them. The more helpful our reviews are, the more our targeted audiences will take specific actions.
The name of our product
Finalize the review with our recommendation
Create a spreadsheet with all of our reviews, links etc
As mentioned earlier in this article, it is recommended that we create a spreadsheet. Creating a spreadsheet will allow us to manage our reviews. It is recommended that we use Google Spreadsheets (free and web-based), but Microsoft Excel is okay too. The creation of a spreadsheet will not only help us to organize our reviews, but it will also allow us quick access to our content we previously created for our reviews. We can add to our spreadsheet what products we’ve ranked, we can structure it to allow us to easily sort through our reviews. We can also with all the affiliate links we hope to have in our future, make our spreadsheets be a place where we can manage all of our links.
Suggested columns to use & example spreadsheet
Review Page URL
Additional Detail 1
Additional Detail 2
Affiliate Login Username
Affiliate Login Password
Write a product review
As we stated earlier, we have chosen Wealthy Affiliate as our review subject as we research if we can recommend them or not. Now that we are here together in our training with Wealthy Affiliate, another review was created based on the training from (Wealthy Affiliate’s Review of Bootcamp Phase 1 and 2). Utilizing what we’ve been trained on in terms of how a review should be created.
Also recommended by this training, we need to make sure we collect affiliate links because we will be creating various product reviews over time. This will lead to additional revenue, making sure we collect all monies due from being an affiliate promoting products and services.
To find some more reviews, a few great resources (good databases of products and product information) from the list below:
When doing reviews, we owe it to our readers to offer our honest opinions, offer comprehensive and thorough reviews of products or services.
We have reached the conclusion of this lesson: NEXT: Lesson 5 of Bootcamp Phase 2
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