Confucius is believed to have said it first: “No matter where YOU go, there YOU are.” It is the same with the creation of NEW content for your blog or website! YOU and nobody but YOU are the MAIN SOURCES for content ideas! If YOU yourself are the MAIN SOURCE then YOU carry with YOU tons of new content ideas for your blog or website everywhere YOU go! In our next lesson, we will dig deeper into this revelation.
Before, We Dig Deeper into the MAIN SOURCE Revelation
An overview of our last training, Lesson 7 of Phase 2 Boot camp: Enhancing Your Website Experience. We learned the importance of optimizing and organizing our website to create great experiences for readers who visit our sites. The reason is clear, it is because we want our visitors to navigate productively and predictably throughout our website! Now on to the next lesson!
NEXT: Lesson 8 of Phase 2 Bootcamp
Building MORE Content using “site elaboration”
This training started with the indication that we ourselves are the MAIN SOURCES of content ideas. Yes, I know I thought the same thing, we’re what, a source of content ideas? Who me? This is where the training explains what is meant by the accusation and or revelation.
It is explained this way, every page we create on our website has content. If we go through our existing content on our website we will find a great deal more content ideas. Our existing content is an excellent way to construct more content within our site. Building out pages to further help explain our topics is what we are looking to do. The act of coming up with new content ideas from already existing content is a method, concept, or technique, if I may, is called “site elaboration”
So how do we come up with these new content ideas from our existing content?
Well, #1 – we need to scan through our existing website content and pick out ideas for topics that we can write posts and pages on. #2 – We need to scan each post and each page and write down where we found the idea for the topic (what page or post on our website did we find the idea or information) because at some point we will be linking the information to our new page in the future. #3 – when we write the location down, make sure to create a record/file to house the idea/information and its location within the pages of our existing site to be used to interlink those pages going forward.
Is an example of an article and from that article a new content idea is developed. The existing article “What Is the Single Most Thing that Keeps You From Success Online?” The information in this article is giving you a list of possible answers in the form of questions before the “single most thing” is presented.
As the example indicates from the above article a whole new article can be written from the question: “Is it the fear of failure” by taking “fear of failure” from the article as another topic to write about. Even the question below that idea, another idea presents itself as an idea to write an article on, “afraid to try new things”. The main article’s topic and its content can be accompanied by two more “relevant” topic possibilities to add as content that can support the main topic on your website.
The above page from my website is a review I wrote on Wealthy Affiliate a company that offers affiliate marketing training and much more for beginners and advanced marketers. In my review of their services, products, training curriculum, and support systems I was able to give my opinion on the company. I based the review on my own personal firsthand training experiences Phase 1 & 2 Bootcamp (on the lessons I had completed at the time). After scanning the above page from my website, jotting down ideas and recording where I found the idea on the page, I came up with about 5 more content ideas that I could write about from the above original page. The idea is to come up with a “concept” for new content to write.
Here are the NEW content ideas I came up with:
From the above list, my new content idea “Benefit with Wealthy Affiliate” is what I chose to write an article on. I changed the title a bit (a new idea came to mind), I changed it to “11 Benefits for Beginners: Affiliate Marketing with WA”
I am able to write about this topic because of what I discovered when I was offering a review of Wealthy Affiliate. I counted at least 11 benefits a person would experience if they chose Wealthy Affiliate’s Affiliate Training Program to start their affiliate marketing career. The goal is to pick out topic opportunities within our existing content. Elaborate on the new topic in our own words in the form of an article, “site elaboration”.
Now that we have MORE content ideas
How do we write out the new content ideas?
#1 – We write an article on a topic (new idea) we come up with from the existing content. This will allow the ability to leverage the new content from the existing content. When writing newly developed content, break it down into itemized groups or outline, bullet points before writing what we’re going to write about. #2 – write our content in a more natural way, be opinionated and try to engage our audience. The new content idea DOES have to appeal to the reader.
Now that we have NEW content ideas and know how to write out the content ideas. We need to know how to put it all together to leverage the opportunity of interlinking from existing content to a NEW content idea page.
It is said that Google rewards websites for having internal links (words, phrases or images that a reader can click on and “link” to or go between the pages of our website). Our goal too should be to add several internal links to our website because having internal links Google allows better indexing, and better rankings. Better indexing and better ranking will lead to more credibility within Google’s search results. Sounds like we need to make sure our websites have “internal links”. All quality content is going to get indexed in Google at some point, so we need to just write!
If every page of content on our site links to something externally/external links (word, phrase, images that links to a web page on another website), this would indicate that OUR OWN website is not credible enough or have enough authority. Google’s interpretation of the external linking, is that the owners of those kinds of websites are not being thought to have content that has enough quality to link to their own sites. In other words, according to Google why would they give ranking to a website that is not credible or doesn’t have enough authority on the content of their OWN website.
Internally linking is very IMPORTANT, highly beneficial, and external linking should be zero to very minimally used within the content of our website!
Interlink NEW content idea from our existing content of our WordPress website to another.
We will be linking to our new post from the page in which we found the new content from. In the case of my website, my new found content idea was added to my review post/page. A sentence was created within the flow of the page: “I had come to discover “11 Benefits for Beginners at Wealthy Affiliate” within my review of Wealthy Affiliate”. I then linked the NEW CONTENT IDEA (title) from my page to my article on 11 benefits for beginners at Wealthy Affiliate on another page.
#1 – Find the information, word or phrase from existing content
#2 – Highlight it.
#3 – Click chain linked icon.
#4 – Type in the page where the information was located on our site.
Below is an example of the finished product (red), if clicked on, it will take you to another page with full or more detailed information on the information that’s highlighted. Showing that the phrase (red) will be linked to a new, relevant page. We can also make note it does not have to be on the exact same keywords, however, could be linking under a catchphrase that might be highly relevant. Either way, the link should make sense and within the flow of the page linking from.
If we can find any other places on our website that would make sense to link to our new post, it is recommended that we leverage that interlinking opportunity as well.
This concludes lesson 8 of Phase 2 Bootcamp Training.
Lesson 9 of Phase 2 Bootcamp Training – Write a Review and Share it
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