Using Affiliate links properly will open our websites up to receive more revenue and will allow us to fully use all of the affiliate options for Wealthy Affiliate Affiliates.
Our last training (lesson 1 – Bootcamp Phase 2: Creating Readable Content That Converts) we focused on how to make the content of our website/blog, readable. The emphasis was on how we need to keep our content ideas brief and controlled, to help with the readability. Next lesson will focus on the proper use of Affiliate links.
Lesson 2 – Bootcamp Phase 2
Properly Using Affiliate Links:
In this lesson, I have to admit it was a little tricky for me, despite it being a short lesson. Tricky in terms of understanding how to apply/use Affiliate Links properly, because at some point we will need to know where to place them within the content on our website.
First things first, right? What are Affiliate links?
An affiliate link is our own unique link that identifies us as the referrer to the product’s (MERCHANT’S) website.
An Affiliate link is what tells the company (via the affiliate program) that we are the affiliate that referred the person to their website. This affiliate link will go all the way through the order process, so if someone buys something we automatically get credit for the sale and earn a commission. So, this link, an affiliate link is a specific URL (a URL is an I.D./address that’s connected to the internet, as www. etc.) and within the URL contains the affiliate’s I.D. or username ( above sample link, it’s the funny characters after the (.com). In affiliate programs (Wealthy Affiliate), advertisers use affiliate links to record the traffic (people) that are sent to the advertiser’s website, it is important to understand that the action of sending people to an advertiser’s website is all part of an affiliate program.
We are Affiliate Marketers and we sign up for a merchant’s (Amazon’s) affiliate program to promote their product(s), and we are able to earn a commission. The merchant (Amazon) will give us a I.D. of sorts (# or name) that will be associated with their service or product and attached in the form of a “link” (a web address of sorts) that links back to the product or service when the link is “clicked on,” within the content of our website. Once the link is clicked it may display an advertisement about the product or service or go into more details about the product or service in a different browser or on a different page within the website. Say that 3 times in a row!
For me, my initial problem was that I couldn’t relate, I had never heard of the term “affiliate link” so it was like speaking a different language, I just couldn’t wrap my head around it. I couldn’t relate it to anything, I think I spent too much time reading into it, so I decided to open my mind and just focus on it is just what the lesson expressed it to be. The focus is now on the placement of Affiliate links and how best to use them. Once I wrapped my head around what this lesson was training us to do I was able to block out the noise and move forward with the lesson.
My hope is that I didn’t lose you out there or confuse you, behind my initial confusion at the beginning of this lesson. Maybe you already know what an affiliate link is, I honestly didn’t. Being able to explain the lesson to you in a way you can understand what’s being taught by the training is important to me. My goal is to also show what I am personally experiencing with the training as well. My difficulties may not be your difficulties and vice versa.
So make sure you let me know what your difficulties are and I can make sure we are learning what we should be by asking questions and getting answers. It’s important that we are able to receive the training and understand it.
Know how to use Affiliate links properly!
Knowing how to use Affiliate links properly allows us to create a direct correlation toward getting ranked better in the search engines. Affiliate links will help our audience feel better about the information we share, they put things in perspective in terms of their importance. Using the Affiliate links properly will open our websites up to receive more revenue and will allow us to fully use all of the affiliate options for Wealthy Affiliate Affiliates. Using Affiliate links will also allow us to utilize testing specifically from one page if need, and gives us the ability to streamline our testing of what works and what doesn’t work with the placement of the Affiliate links within our content on our website.
Also as part of this training, we are being taught on how to shorten Affiliate links (“taking a raw affiliate link to a product we are promoting and we create a shorter, cleaner and readable affiliate link”).
Raw Link (gray area)
Shorter, Cleaner and Readable Link (Below) describes the same product.
To learn how to centralize our main Wealthy Affiliate offers (“this is where we send our traffic (people) from other pages on our site to our Wealthy Affiliate review page that we have to create or have already created”).
It is suggested:
That we do not want our website to reflect as one big Affiliate promotion. Google does not like affiliate links throughout a site. If it sees every single page on our site is a pure affiliate promotion, it is going to definitely have a negative impact on our rankings.
As we conclude this training…
Something I found very interesting in this training, there was an expression stating “not leaving money on the table.” In the industry of Affiliate Marketing, there may be a point where we might be promoting several products while reviewing or comparing other products. We need to make sure for all products/services that are being promoted, we have to make that we are signed up with that merchant’s Affiliate programs (with good reason), and that reason is so that we are able to maximize our Affiliate earnings.
This concludes lesson 2.
Next: Lesson 3 Bootcamp Phase 2
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